Teapigs - Big Leaf, Big Flavour
Teapigs have reached out to us with the challenge of showcasing their teas, from a leaf perspective. They wanted to emphasize that the leaves they are using are larger than the industry standard, which result in BIG flavour. We created a set of stop motions that go up close and personal with their teabags and still images as part of their January '23 campaign.
How we made it
We have over exaggerated the use of the ingredients, showing them in excess amount or in extremely large size compared to what you would find in the teabags. We have used unrealistic visuals, such as a box of tea would be the equal weight as a big piece of ginger or pouring out actual fruits out of a teapot, to emphasize flavour.