The Crusha team was keen to develop a few recipes that allowed their customers to use the drinks in a slightly different way. With their vibrant colours they made the best ingredients for a fun recipe that's easy enough to do with kids. The assets were used on paid media and organic social channels.
How we made it
To minimise interference and post production times, we built a custom rig that was hanging above the scene. It had 3 arms, each controlling one bottle. To attach the arms, we drilled into the caps, this way we could reduce visibility of the rigs and keep the liquid in the bottles. Each recipe was tested before the shoot and apart from the ice lollies, everything was made in our studi