Pret A Manger -
Club Pret
Project Description
To celebrate the launch of Club Pret, Pret A Manger's revamped subscription service, we created a series of stop frame animation that ooze with celebration and the signature Pret look.
The assets have been used on social media, email communications and OOH advertising.
How we made it
We cut, painted, assembled all props in house, this included a more than half a meter tall cake stand. We also built a custom rig for the cake video, so we could easily move the camera in sync with the animation. Our food stylist has carefully built each and every sandwich individually, then replenished them as and when needed if some of the ingredients wilted under the hot lights.
Due to having a lot of brand messaging that we had to physically show, we opted for short digital clips and peppered the videos throughout.
MORE PROJECTS
