Phoenix Packaging was keen to leave their corporate world behind and inject creativity into the launch of their new cap. The aim was to make the video as educational and informative as possible, whilst having a fun and dynamic pace to it.
How we made it
We custom built the whole set to resemble a bathroom where people will keep the product and perhaps use the most. We added fun digital animations to highlight the function of the cap and draw the viewer's attention in. The team's favourite is the transition from the 90 degree angle to the top down scene, smooth!