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Equifax - The Mini People Series

Project Description


To accompany our 30 sec TV ad spot for Equifax, we art directed and produced a series of still life imagery with "Mini People" in the centre. The art direction aimed to play around with the proportions by using either real life or doll house sized props and pairing it with small figurines with the height of only 2cm. These images then went on being used as HTML ads, dynamic paid ads and are now an integral part of Equifax's content bank, worldwide. 

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