Yeo Valley - Yeokens Stills

Project Description

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Our team was approchaed by the Yeo Valley to develop innovative and playful creative concepts for the relaunch of their Yeokens loyalty program. The challenge was to effectively demonstrate how users can bank, spend, and win with their points. To bring this concept to life, we 3D-printed the existing Yeokens design into tangible coins, which were then seamlessly integrated into our stop motion animations. The art direction and styling were carefully aligned with Yeo Valley’s distinctive brand aesthetic, emphasizing a warm, inviting atmosphere that reflects their signature look and feel.

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The result of our 3 day in studio shoot was a bank of still and motion assets, formatted for website, email and social media. We also visited the Yeo Valley Organic Gardens where we captured additional stop frame animation in situ and live action.